BOTM Ch. 6 - Marketing in Tourism

August 2008

2008-08-12T20:06:00.000+01:00

Thomas Cook to drop MyTravel brand sites.

July 2008

2008-07-10T21:49:00.010+01:00

'Mystery Shoppers' to test Jamaican tourist industry standards.

BA is nation's fifth favourite brand.

Virgin Blue CEO not laughing over 'sickie' advertising.

South Carolina may lose money over "So Gay" ad campaign flap, consultant says.

Ads to be printed on airline boarding passes.

Gay tourism ad causes uproar in S. Carolina.

Demand rising for sustainable travel.

Trade bigs up ‘yoof’ market.

New Aussie tourism agency promises no swearing.

No bloody swearing in new tourism ads.

June 2008

2008-06-06T22:48:00.011+01:00

MP defends 'bloody hell' tourism ad.

Mexico's assets laid bare.

Thomson Airways revealed as amalgamated airline brand.

Price dominates travel purchase decision.

Australia tops over-50s’ wishlist.

Cost not main concern for most holidaymakers.

Hawaii hopes to boost tourism with $3 million campaign.

IHG gives update on Holiday Inn relaunch.

Survey identifies two-centre honeymoon trend.

New online Thai marketing campaign targeting women travellers.

May08

2008-05-19T20:51:00.013+01:00

Finnish tourism unveils rebranding effort.

Thomson ticked off about seat adverts.

Youth travel important for tourism industry's growth says UNWTO.

'Our websites must speak foreign languages to win tourists'.

Cadogan identifies ‘new seekers’.

Guidebook paints unrosy picture of Britain.

One-third of EU operators found to be deceiving customers.

easyJet and bmibaby named ‘hybrid’ carriers.

Arab tourists big spenders; British, Russian tourists frugal.

New campaign targets French tourists.

Report finds travel brands missing out on benefit of social networks.

Superbreak unveils new brand identity.

Apr08

2008-04-13T22:29:00.006+01:00

More over 50s taking short breaks, says Holiday Inn.

Thomson adds flexible packages for 2009.

easyJet advert ruled misleading.

Intercontinental begins roll out of new style Holiday Inn hotels globally.

ASA urges OFT to take action against Ryanair.

Ryanair complains against advertising body.

Mar08

2008-03-14T21:12:00.003Z

ASA upholds complaints about Virgin adverts.

ASTA survey determines most popular second honeymoon destinations.

ASA finds in favour of Ryanair and against easyJet.

Feb08

2008-02-03T19:31:00.004Z

Ryanair claims it has come into line with pricing...but ABTA disagrees.

New bid to cut brochure wastage.

Carnival launches new kids programme.

VisitBritain launches promotion to woo US tourists.

Tourism Australia to dump Lara Bingle campaign.

Royal Caribbean expands UK and Ireland sales force.

Jan08

2008-01-04T20:23:00.002Z

Korea Tourism’s new brand image captures Aussie & Kiwi travelers in 2007.

Leger launches TV ad campaign.

First Choice will focus on familes and Thomson on adults, says TUI.

Ryanair schoolgirl ad criticised.

Virgin Atlantic earmarks £6m for ad campaign.

Online travel buyers becoming more 'brand fickle' - research.

Turkey: Second most preferred and complained about.

BA sets up new brand for EU-US routes.

Hilton comes top in brand survey.

2007 year of customer dissatisfaction with airlines.

Brand is what matters more and more in Bulgarian tourism.

Dec07

2007-12-04T21:29:00.001Z

'Bloody hell' tourism ads 'should be mothballed'.

easyCruise takes the plunge with first TV ads.

First Choice to focus on families in advertising push.

Portugal seeking to present new image to the world.

‘Down under’ still on top.

Thistle Hotels to undergo £100m rebrand.

Agents shell out on new year ad blitz.

Travel websites worst for online customer service.

Inghams rebrand short break programme.

Nov07

2007-11-24T19:14:00.000Z

Tourism chief tells hotels to raise prices 'because they're too cheap'.

Flybe’s plane versus train ad ruled misleading.

We want self-service says airline passengers.

Survey: Tourists in Shanghai struggle to get satisfaction.

Ibiza goes online as 24-hour clubbing is to be curbed.

'Man-cations' and 'girlfriend-getaways'.

Turkey to move away from 'sun, sea and sand'.

EC chastises 'misleading' airline websites.

Australia has top tourism country 'brand', says survey.

Call for cross-border tourism promotion in Ireland.

Online sales to hit £4.8bn this Christmas.

Holiday review website in revamp.

St. Louis brands itself with new logo, tourist slogan.

Oct07

2007-10-23T21:27:00.000+01:00

Tourism Ireland launches marketing campaign in Second Life.

$1bn+ revamp for Holiday Inn brands.

ASA bans Ryanair advert slating Lastminute.com.

ABC1s ‘more than happy’ to fly Ryanair.

Saatchi resurrects iconic ad to rival British Airways.

Tourism New Zealand still 100% Pure.

Northern Territory to target wealthier tourists.

Spain & Portugal team up to promote Iberian Peninsula as one destination.

Australia welcoming more Arab Gulf tourists.

Sep07

2007-09-10T17:17:00.000+01:00

Emerging destinations look to the media for assistance.

Air New Zealand in £1.5m UK marketing campaign.

Those aged 45-55 take more breaks - Shearings research.

Behaviourally receptive audience delivers higher value: study.

Vietnam to pay $275,000 for tourism advertising on CNN.

'Bloody hell' campaign nets $2.1b: Tourism Australia.

Australian government aims tourism campaign at the Japanese.

Tourism New Zealand to refocus its 100% Pure campaign.

Aug07

2007-08-30T21:43:00.000+01:00

Ryanair hits out at ASA.

Jul07

2007-07-02T20:40:00.000+01:00

Rocco Forte Hotels rebrand.

Muff miffed over cheap shot in airline's TV ad.

easyJet moves to all-inclusive pricing policy.

Women-only breaks continue to grow.

Qantas kangaroo's last hurrah?

Embattled Thailand looks to 2008 and new market segments.

ABTA launches new service for families.

Iran's tourist drive ignores the US.

World Travel Marketing opens the door to the gay market.

Singapore wins best tourism branding.

Young Americans dream of Italy.

ABTA logo changes as overhaul continues.

Jun07

2007-06-09T15:14:00.000+01:00

Italian beach introduces man ban. [video clip]

Thomas Cook retail brand strength key to independent sector growth.

Tourism Ireland brand to be reviewed.

New Thomas Cook Group brand outlined.

VisitBritain has appointed Team Saatchi to review Britain’s brand identity internationally.

US travel leaders optimistic for first-ever international promotion campaign.

Philippines industry wants media to promote ttourism.

Fury over using sex to sell Israeli tourism.

Tourism Toronto announces campaign to attract gay travellers.

Super-rich boost Scottish tourism.

OFT action threatened over air fares.

Africa Travel Association Congress in Ethiopia underscores theme of branding Africa as a tourist destination.

Women travelling in Asia the market to watch.

Trade urged to embrace single older people.

Ryanair launches overhead locker advertising.

Women travellers a new force in Asian travel industry.

easyJet steps up price pressure.

Rotana Hotels voted leading hotel brand in Middle East.

May07

2007-05-05T14:55:00.000+01:00

Korea with a new brand.

Emirates Airline rated top airline in regional travel customer satisfaction study.

Ryanair launches price war.

China to offer new tourism product.

Carnival cruise offers discount to military personnel.

Apr07

2007-04-09T20:20:00.000+01:00

Thomson rated 'most trusted' holiday brand.

Small Luxury Hotels of the World named first 'luxury brand'.

Race on for first women-only destination.

Aeroflot introduce President class travel.

American Airlines is first to tap women's travel market.

NZ tourism marketing pictures not so pure.

Kuoni UK has ‘clear focus on premium segment’.

KTO launches new brand - 'Korea, Sparkling'.

BA takes advice from the flyers of tomorrow.

A comfy seat and a clean loo - an air passenger's dream.