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Jan08

  • Korea Tourism’s new brand image captures Aussie & Kiwi travelers in 2007.

  • Leger launches TV ad campaign.

  • First Choice will focus on familes and Thomson on adults, says TUI.

  • Ryanair schoolgirl ad criticised.

  • Virgin Atlantic earmarks £6m for ad campaign.

  • Online travel buyers becoming more 'brand fickle' - research.

  • Turkey: Second most preferred and complained about.

  • BA sets up new brand for EU-US routes.

  • Hilton comes top in brand survey.

  • 2007 year of customer dissatisfaction with airlines.

  • Brand is what matters more and more in Bulgarian tourism.
  • REFERENCE MATERIAL